ChatGPT and Google’s Bard may be dominating AI conversations lately, but there’s a new kid on the block – Auto-GPT. This souped up AI tool built on GPT-4 could be a total game changer for marketers as it will revolutionize our day-to-day work by generating its own prompts to automate tasks.

What Is Auto-GPT?

Imagine having an intern with the sole focus of automating your workflows and completing projects for you. That’s Auto-GPT. It’s built on GPT-4 (the fourth version of OpenAI’s language model) and it works independently to achieve goals you set, generating its own prompts along the way rather than needing to be spoon-fed.

Tell Auto-GPT you want to increase sales through better chat prompts. It will develop and optimize those customer conversations for you. Have it generate social media content to free up your schedule. The possibilities are endless.

How Does It Work?

You start by creating a task name, give it a role (e.g. assume you are the marketing leader for a new start-up), and then give Auto-GPT five different goals, such as:

  • Develop chat prompts to engage customers and increase sales or conversions.
  • Automate my email responses, customer support responses, and social media.
  • Integrate Auto-GPT with <enter platform name> to create new, natural language processing applications like content creation.

How Does Auto-GPT Work?

Auto-GPT is a natural LLM that learns from its own generated content to enhance its language capabilities. In other words, the more you use it, the better it gets.

When you give Auto-GPT a goal, it breaks it down into small tasks to achieve the end result. Rather than needing prompts, Auto-GPT can self-generate new prompts as it works towards completing a project. As with any GenAI, the more input you give Auto-GPT, the better its performance and responses become.

Under the hood, Auto-GPT is a natural language processing model. It continuously learns from the content it produces to improve its own language skills over time. The more input and feedback given, the better its responses become.

Auto-GPT Is Not Without Flaws

But Auto-GPT isn’t without flaws. Its accuracy depends entirely on its training data. Any biases or errors get reflected in the output. For businesses relying on it for key tasks, inaccurate responses could be damaging.

It’s also not cheap – with API costs, overusing Auto-GPT can get expensive quickly. Auto-GPT application itself is free to download and use. However, the cost of using Auto-GPT is primarily determined by the number of API calls made to the GPT-4 model. GPT-4 charges $0.03 per 1,000 prompt tokens and $0.06 per 1,000 sampled tokens for results.

Auto-GPT vs ChatGPT

Compared to ChatGPT, Auto-GPT is more dynamic and multipurpose but slower at content generation. It also has long-term memory, learning from past interactions. ChatGPT focuses narrowly on conversational abilities.

For autonomous work, Auto-GPT is the superior choice. But ChatGPT excels at prompt-based interactions. Auto-GPT also has a steeper learning curve currently.

I still prefer to ChatGPT, although there have been improvements to the latter that make it easier to use with stronger outputs.

Nonetheless, marketing automation reaches new heights with Auto-GPT. But like any AI, it can’t fully replace human judgment and critical thinking. To optimize it, give clear instructions and feedback to improve responses over time. And monitor closely to avoid any inaccurate or biased output.

Auto-GPT may lack the hype of ChatGPT for now but has huge disruptive potential as it evolves. Stay tuned for more updates as I test Auto-GPT more thoroughly and I will let you know how it goes.

If you need assistance defining the right GAI tech stack to improve your own marketing, advertising, PR, or content creation, contact me today. Human Driven AI offers in-person and virtual workshops as well as comprehensive AI Transformation roadmaps.

Read more: A Quick Guide to Auto-GPT Task Automation


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