Category: AI for Marketing
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Claude Cowork Is Changing AI From a Tool to A Teammate
Claude Cowork points to a bigger shift in workplace AI: from asking AI to complete individual tasks to delegating pieces of a workflow. The opportunity isn’t simply faster work. It’s deciding what AI should own, what humans should own and how the two work together.
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ChatGPT WORK Begs the Question: What Work Can I Give to AI?
ChatGPT Work represents an important shift in enterprise AI: from asking AI to complete individual tasks to giving it a defined role inside a workflow. For marketing and communications teams, that changes the conversation from better prompting to better work design.
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AI Governance Cannot Stand Still When AI Doesn’t
AI is changing faster than most organizational policies. As new models, AI agents, disclosure requirements and regulations emerge, organizations need to move beyond static AI policies toward a living governance practice that evolves with the technology and the work.
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Stop Optimizing for One Answer: Own The GEO Conversation Chain™
Your customers aren’t asking AI one question. They’re moving through a chain of prompts, comparisons, objections and decisions. The brands that win won’t simply appear in the first answer. They’ll remain useful throughout the GEO Conversation Chain™.
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The AI Questions Changed. So Did Our Research.
Our three-year enterprise AI research didn’t end where we expected. Discover why the questions changed—and download the full 2026 AI Adoption Gap Report.
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Claude Just Took Another Step Toward Becoming a Coworker.
Claude’s newest capability isn’t just another AI feature. It signals the shift from chatbots to AI coworkers that complete real business workflows.
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AI Didn’t Kill Public Relations. Bad PR Did.
AI isn’t replacing public relations. It’s changing how trust is built, discovered, and summarized. Learn why credibility is the new communications strategy.
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Five AI Workflows Every Comms Team Should Already Have
Discover five AI workflows every communications team should implement to save time, improve consistency, and increase strategic impact.
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Agentic AI Is Moving Into Marketing Operations. Most Teams Still Think AI Is a Writing Tool.
Agentic AI is transforming marketing operations by moving beyond content generation into workflow orchestration, coordination, and execution. Discover why operational AI systems, governance, and structured workflows matter more than prompts alone.
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When AI Access Isn’t Equal, Outcomes Won’t Be Either
AI transforms how work gets done, but inconsistent adoption are creating new gaps. Here’s why shared AI systems matter more than tools alone.
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Google Just Told Us the Future of Marketing. Most Companies Aren’t Ready.
AI is no longer just a tool inside the workflow; it’s becoming the workflow itself. Here’s what this means for marketing and governance.