Category: AI for PR
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ChatGPT Is Showing Businesses How They Appear in AI. Here’s What You Need To Do.
OpenAI’s ChatGPT Business Hub adds AI visibility data. Learn what mentions, clicks, and discovery topics reveal, and how the GEO Conversation Chain turns signals into action.
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ChatGPT Enterprise on AWS: Buying AI Is Just the Beginning
ChatGPT Enterprise is now available through AWS Marketplace. But buying AI is only the beginning. Here’s why real AI transformation requires changing how we work. Copy
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AI Is Becoming Your New Coworker. Are We Preparing the Team for It?
As AI agents become coworkers, leaders must rethink team roles, employee trust and human value. Explore why intentional Human + AI Team Design matters.
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Trust: The Foundation of Employee AI Adoption
AI adoption requires more than technology and training. Explore how leadership, AI governance, clear policies and employee dialogue build lasting trust.
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Big Data Energy: Why Your AI Strategy Is Only as Strong as the Data Behind It
Your AI strategy is only as strong as your data. Discover the 4Ds of Shared AI Practice and five steps to prepare your organization for AI.
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AI Brand Reputation: Is Your Brand Story Changing?
AI-generated answers are changing how brands are perceived. Learn how to monitor AI search, protect reputation, and improve GEO.
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Claude Cowork Is Changing AI From a Tool to A Teammate
Claude Cowork points to a bigger shift in workplace AI: from asking AI to complete individual tasks to delegating pieces of a workflow. The opportunity isn’t simply faster work. It’s deciding what AI should own, what humans should own and how the two work together.
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ChatGPT WORK Begs the Question: What Work Can I Give to AI?
ChatGPT Work represents an important shift in enterprise AI: from asking AI to complete individual tasks to giving it a defined role inside a workflow. For marketing and communications teams, that changes the conversation from better prompting to better work design.
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AI Governance Cannot Stand Still When AI Doesn’t
AI is changing faster than most organizational policies. As new models, AI agents, disclosure requirements and regulations emerge, organizations need to move beyond static AI policies toward a living governance practice that evolves with the technology and the work.
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Stop Optimizing for One Answer: Own The GEO Conversation Chain™
Your customers aren’t asking AI one question. They’re moving through a chain of prompts, comparisons, objections and decisions. The brands that win won’t simply appear in the first answer. They’ll remain useful throughout the GEO Conversation Chain™.
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The AI Questions Changed. So Did Our Research.
Our three-year enterprise AI research didn’t end where we expected. Discover why the questions changed—and download the full 2026 AI Adoption Gap Report.