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ChatGPT Ads Hit $1 Billion: What It Means for GEO & AI Visibility
ChatGPT Ads have reached a $1 billion annualized run rate. Here’s what the rise of AI advertising means for GEO, brand visibility and the future of digital marketing.
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The AI Gender Gap May Start With How We Define AI Talent
Women remain underrepresented in AI. But closing the AI gender gap also means expanding who gets to shape how AI transforms work.
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Top 10 Things Your AI Policy Should Include
An effective AI policy should help employees make sound decisions when AI shows up in real work. Here are 10 areas organizations should address—from tools and data to AI agents, transparency, records and human accountability.
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Buying AI Technology Is Easy. Changing How People Work Is Harder.
Companies have spent years buying AI tools and teaching employees how to use them. But access isn’t transformation. The next phase of enterprise AI requires redesigning the work itself — turning individual AI experiments into repeatable workflows, shared organizational capability and smarter Human + AI collaboration.
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The Emerging AI Data Custody Problem: Why an AI Policy Isn’t Enough
Every time an employee uploads a document, analyzes data or asks AI to improve a draft, organizational information moves into an AI system. The question isn’t simply whether employees can use AI. It’s who has custody of that information, what happens to it next, and whether your governance practices follow the work.
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Why Most GEO Strategies Fail: Your Content Isn’t Built for the Conversation
Your company may not need more content. It may need better-connected content. Learn why conversation gaps cause brands to disappear as customers move through the GEO Conversation Chain™.
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AI Governance Cannot Stand Still When AI Doesn’t
AI is changing faster than most organizational policies. As new models, AI agents, disclosure requirements and regulations emerge, organizations need to move beyond static AI policies toward a living governance practice that evolves with the technology and the work.
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Stop Optimizing for One Answer: Own The GEO Conversation Chain™
Your customers aren’t asking AI one question. They’re moving through a chain of prompts, comparisons, objections and decisions. The brands that win won’t simply appear in the first answer. They’ll remain useful throughout the GEO Conversation Chain™.
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The AI Questions Changed. So Did Our Research.
Our three-year enterprise AI research didn’t end where we expected. Discover why the questions changed—and download the full 2026 AI Adoption Gap Report.
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Claude Just Took Another Step Toward Becoming a Coworker.
Claude’s newest capability isn’t just another AI feature. It signals the shift from chatbots to AI coworkers that complete real business workflows.
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The Best GEO Tool You’ve Probably Never Heard Of
See how ChatGPT searches, cites sources, and evaluates content. This Chrome extension offers valuable insights for GEO, SEO, and AI visibility.
