Author: Jennifer Jones-Mitchell
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ChatGPT Is Showing Businesses How They Appear in AI. Here’s What You Need To Do.
OpenAI’s ChatGPT Business Hub adds AI visibility data. Learn what mentions, clicks, and discovery topics reveal, and how the GEO Conversation Chain turns signals into action.
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ChatGPT Enterprise on AWS: Buying AI Is Just the Beginning
ChatGPT Enterprise is now available through AWS Marketplace. But buying AI is only the beginning. Here’s why real AI transformation requires changing how we work. Copy
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Big Data Energy: Why Your AI Strategy Is Only as Strong as the Data Behind It
Your AI strategy is only as strong as your data. Discover the 4Ds of Shared AI Practice and five steps to prepare your organization for AI.
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AI Brand Reputation: Is Your Brand Story Changing?
AI-generated answers are changing how brands are perceived. Learn how to monitor AI search, protect reputation, and improve GEO.
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Claude Cowork Is Changing AI From a Tool to A Teammate
Claude Cowork points to a bigger shift in workplace AI: from asking AI to complete individual tasks to delegating pieces of a workflow. The opportunity isn’t simply faster work. It’s deciding what AI should own, what humans should own and how the two work together.
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ChatGPT WORK Begs the Question: What Work Can I Give to AI?
ChatGPT Work represents an important shift in enterprise AI: from asking AI to complete individual tasks to giving it a defined role inside a workflow. For marketing and communications teams, that changes the conversation from better prompting to better work design.
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Stop Building AI Agents Until You Understand the Work
Everyone wants an AI agent. But automating a workflow you don’t fully understand can simply make a bad process faster. Before organizations deploy agents, they need to determine what should remain human, where AI should assist, what should be automated, and how teams will actually work inside the new system.
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65% of Employees Want to Roll Back Workplace AI. The Tech Isn’t the Real Problem.
Employees are adopting AI faster than companies can adapt. Learn why AI change management, workflow redesign, governance and training must come next.
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Astra, Fable and the New AI Models Are Changing What Counts as AI Work
GPT-6 Astra and Claude Fable 5.1 are moving AI beyond content generation toward completing complex, multistep workflows.
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BREAKING NEWS: NVIDIA to Acquire Hugging Face. What This Means for Marketers
NVIDIA’s acquisition of Hugging Face signals a more open, specialized and complex AI ecosystem. Here is what marketing leaders should understand about model choice, personalization, costs, vendor dependence and governance.
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ChatGPT Ads Hit $1 Billion: What It Means for GEO & AI Visibility
ChatGPT Ads have reached a $1 billion annualized run rate. Here’s what the rise of AI advertising means for GEO, brand visibility and the future of digital marketing.