Author: Jennifer Jones-Mitchell
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Stop Building AI Agents Until You Understand the Work
Everyone wants an AI agent. But automating a workflow you don’t fully understand can simply make a bad process faster. Before organizations deploy agents, they need to determine what should remain human, where AI should assist, what should be automated, and how teams will actually work inside the new system.
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65% of Employees Want to Roll Back Workplace AI. The Tech Isn’t the Real Problem.
Employees are adopting AI faster than companies can adapt. Learn why AI change management, workflow redesign, governance and training must come next.
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Astra, Fable and the New AI Models Are Changing What Counts as AI Work
GPT-6 Astra and Claude Fable 5.1 are moving AI beyond content generation toward completing complex, multistep workflows.
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BREAKING NEWS: NVIDIA to Acquire Hugging Face. What This Means for Marketers
NVIDIA’s acquisition of Hugging Face signals a more open, specialized and complex AI ecosystem. Here is what marketing leaders should understand about model choice, personalization, costs, vendor dependence and governance.
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ChatGPT Ads Hit $1 Billion: What It Means for GEO & AI Visibility
ChatGPT Ads have reached a $1 billion annualized run rate. Here’s what the rise of AI advertising means for GEO, brand visibility and the future of digital marketing.
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The AI Gender Gap May Start With How We Define AI Talent
Women remain underrepresented in AI. But closing the AI gender gap also means expanding who gets to shape how AI transforms work.
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Buying AI Technology Is Easy. Changing How People Work Is Harder.
Companies have spent years buying AI tools and teaching employees how to use them. But access isn’t transformation. The next phase of enterprise AI requires redesigning the work itself — turning individual AI experiments into repeatable workflows, shared organizational capability and smarter Human + AI collaboration.
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Why Most GEO Strategies Fail: Your Content Isn’t Built for the Conversation
Your company may not need more content. It may need better-connected content. Learn why conversation gaps cause brands to disappear as customers move through the GEO Conversation Chain™.
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Stop Optimizing for One Answer: Own The GEO Conversation Chain™
Your customers aren’t asking AI one question. They’re moving through a chain of prompts, comparisons, objections and decisions. The brands that win won’t simply appear in the first answer. They’ll remain useful throughout the GEO Conversation Chain™.
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The AI Questions Changed. So Did Our Research.
Our three-year enterprise AI research didn’t end where we expected. Discover why the questions changed—and download the full 2026 AI Adoption Gap Report.
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Claude Just Took Another Step Toward Becoming a Coworker.
Claude’s newest capability isn’t just another AI feature. It signals the shift from chatbots to AI coworkers that complete real business workflows.