Author: Jennifer Jones-Mitchell
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ChatGPT Ads Hit $1 Billion: What It Means for GEO & AI Visibility
ChatGPT Ads have reached a $1 billion annualized run rate. Here’s what the rise of AI advertising means for GEO, brand visibility and the future of digital marketing.
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The AI Gender Gap May Start With How We Define AI Talent
Women remain underrepresented in AI. But closing the AI gender gap also means expanding who gets to shape how AI transforms work.
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Buying AI Technology Is Easy. Changing How People Work Is Harder.
Companies have spent years buying AI tools and teaching employees how to use them. But access isn’t transformation. The next phase of enterprise AI requires redesigning the work itself — turning individual AI experiments into repeatable workflows, shared organizational capability and smarter Human + AI collaboration.
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Why Most GEO Strategies Fail: Your Content Isn’t Built for the Conversation
Your company may not need more content. It may need better-connected content. Learn why conversation gaps cause brands to disappear as customers move through the GEO Conversation Chain™.
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Stop Optimizing for One Answer: Own The GEO Conversation Chain™
Your customers aren’t asking AI one question. They’re moving through a chain of prompts, comparisons, objections and decisions. The brands that win won’t simply appear in the first answer. They’ll remain useful throughout the GEO Conversation Chain™.
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The AI Questions Changed. So Did Our Research.
Our three-year enterprise AI research didn’t end where we expected. Discover why the questions changed—and download the full 2026 AI Adoption Gap Report.
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Claude Just Took Another Step Toward Becoming a Coworker.
Claude’s newest capability isn’t just another AI feature. It signals the shift from chatbots to AI coworkers that complete real business workflows.
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The Best GEO Tool You’ve Probably Never Heard Of
See how ChatGPT searches, cites sources, and evaluates content. This Chrome extension offers valuable insights for GEO, SEO, and AI visibility.
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AI Didn’t Kill Public Relations. Bad PR Did.
AI isn’t replacing public relations. It’s changing how trust is built, discovered, and summarized. Learn why credibility is the new communications strategy.
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Five AI Workflows Every Comms Team Should Already Have
Discover five AI workflows every communications team should implement to save time, improve consistency, and increase strategic impact.
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The Next Reputation Crisis May Not Start With a Journalist. It May Start With an AI Answer.
AI reputation management is the new frontier of crisis communications. Learn how PR leaders can protect brand trust in an AI-driven information ecosystem.