Let’s talk about automation. Not the shiny, futuristic kind with talking cars and robot maids, though I’d love one of those. I’m talking about the kind of automation we use every day to get our work done faster, cleaner, and with way less hair-pulling.
I love AI. I build with it, teach it, and help brands operationalize it.
But here’s the deal: not everything should be automated.
Let me give you a real example that perfectly illustrates when automation goes too far.
The Interview That Went Off the Rails
A woman recently shared her story online about interviewing for a job. The calendar invite looked normal. Company name. A Zoom-style link. The kind of invite you accept expecting to meet a hiring manager, maybe someone named Mara.
Instead? She got:
“Hi, I’m Mara. I’m an AI and I’ll be conducting your interview today.”
That was the first red flag. But it got worse.
The AI avatar immediately launched into questions. No pleasantries. No context. Just question after question, with no time to think. If she paused, even slightly, the AI assumed she was done speaking and moved to the next question.
It was like playing speed chess with a Roomba.
No time to add context. There were no follow-ups. And, no space to show your thinking. Just… “Thank you. Next question.”
As she put it: “This wasn’t a conversation. It felt like a performance under pressure.”
And here’s the kicker: this was for a real job interview. Not a chatbot pre-screen. Not an assessment tool. A real-deal, make-or-break hiring conversation…led by a machine.
Here is her story in-full:
AI job interview storytime 😅
It wasn’t a pre-screen, not a chatbot, an actual interview where I showed up thinking I’d be speaking to a real person. The invite looked normal: A name, time, Zoom-style link but to the company’s server. Sounded like I’d be meeting someone named (let’s say) Mara. Instead? I click in and get:“Hi, I’m Mara. I’m an AI and I’ll be conducting your interview today.”
It took me a second to even process what was happening. I was giddy, excited, ready to have a great conversation…But instead, I’m looking at myself on screen, and an avatar- more like an image of it.
Then? Boom. First question. No warmup. No pleasantries. Just go.
And here’s the wildest part: If you pause even slightly to think, to breathe, to gather your thoughts, it registers it as your answer, complete or not and moves to the next question. As in:
Q1: “Tell me about a time you solved a major x, y, z during an event.”
Me: I begin answering, setting some context, say “hmm” or pause to gather my thoughts.Mara: “Thank you. Next question.”
Me: Wait… what? I barely started.
No follow-ups, no space to think, no chance to elaborate, clarify, or breathe. Just question → auto-record → next. By question two? I was mentally checked out. Because how do you think and speak at the same time…. without any time? This was not a conversation, it felt like a performance under pressure. Like the whole thing to me felt like a stress test to see how fast I could respond, not what I had to say. And honestly? I was pissed. I had prepared, I was excited, I wanted to show up fully.
But everything was just off. In everything you do, the tone matters, and if this is how you set the tone, then no, I don’t want to be part of it.
What Went Wrong
This wasn’t just bad UX. It was bad strategy.
Hiring is one of the most human things a company can do. You’re not just looking for keywords or bullet points. You’re looking for cultural fit. Passion. Curiosity. Thoughtfulness. Those things don’t show up when the system shuts down if the candidate pauses to take a breath.
Over-automating human moments makes your brand look tone-deaf and lazy. It’s the corporate equivalent of ghosting someone mid-conversation and replacing yourself with a Siri voice memo.
That’s not innovation. That’s alienation.

Now, Let’s Talk About Good Automation
The good news? When used thoughtfully, AI can be your best coworker.
Here are a few examples from my own workflow that save me time and make me more effective without removing the human touch:
My Favorite AI Agent:
Every Friday, I have an AI Agent that scans the last four weeks of emails. Then, like a well-trained digital Chief of Staff, it delivers a Monday morning briefing that:
- Flags upcoming deadlines
- Surfaces delegated to-dos
- Reminds me which conversations still need a response
It’s like walking into Monday with a game plan instead of a pile of question marks. Of all the AI Agents I’ve trained, this one is my favorite.
Weekly Story Scout
Another AI agent I developed reviews twelve Google Alerts + six newsletters daily. I used to spend hours every day skimming through all of this content to stay on top of AI news and trends.
Instead, this AI Agent curates the best stories, eliminates the fluff, and delivers one summary email. I get all the intel with none of the overwhelm.
Team and Client Update Summarizer
Instead of reading fifteen individual weekly reports, I have an agent that reads them for me and gives me a tidy, human-readable summary: wins, blockers, progress.
These agents don’t replace people. They support people—me included.
These AI Agents handle the heavy lifting so I can spend more time being creative, strategic, or, you know, having a life.
Tips for Smart Automation
Here’s how to automate without losing your soul (or your reputation):
- Use AI to clear clutter, not replace connection.
Think: summarizing data, not holding conversations. - Respect human moments.
Interviews, client calls, onboarding, these require EQ, not just IQ. - Always beta test AI interactions on real people.
If it feels robotic, weird, or like a pop quiz from a digital overlord—fix it. - Make room for nuance.
Great automation creates space for people to think more deeply, not less. - Be transparent.
If AI is part of the process, say so. And make it clear how and why it’s being used.
AI is incredible. Agents, avatars, digital twins—they can unlock efficiencies we couldn’t have imagined just a few years ago.
But when you try to automate everything, you risk losing the magic of what actually makes work work—real human connection.
So build smart. Automate wisely. And for the love of good hiring, let people take a breath during interviews.
Remember, AI won’t take your job. Someone who knows how to use AI will. Upskilling your team today, ensures success tomorrow. In-person and virtual training workshops are available. Or, schedule a session for a comprehensive AI Transformation strategic roadmap to ensure your marketing team utilizes the right AI tech stack for your needs. From custom prompt libraries to AISO, Human Driven AI is your partner in AI success.
Read more: The Dangers of Over-Automating Job InterviewsSpring Cleaning Your AI: Resetting How You Work
AI isn’t getting harder; you’re just not structured for it. Here’s how to reset your workflow, organize your AI work, and stop starting over.
Human Driven AI Announces Katherine Morales as VP, Human + AI Operations & Governance
Katherine Morales, APR, is named VP, Human + AI Operations & Governance, a role focused on helping clients turning AI into scalable systems.
Redefining the Human Role in AI Systems
Human-led AI requires more than “human-in-the-loop.” Learn how clear accountability, ownership, and workflow design enable responsible AI leadership as autonomy increases.

