Tag: AI for Marketing
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Google’s Gemini Is Moving Into Chrome
Google is bringing Gemini into Chrome as part of how the browser works. Here is a look at the good, the bad and the privacy concerns.
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Streamline Marketing Strategies: ChatGPT’s Branching Explained
ChatGPT’s new “Branch in New Chat” features gives marcom leaders extra superpowers. Here is what you need to know.
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AI Isn’t Replacing Content Strategists, It’s Elevating Them
How AI elevates your content strategy and content creation, automation and personalization, in lieu of OpenAI’s $300k content strategist role.
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AI Influencers Are Rising, But Can They Replace Human Authenticity?
A look at the rise of AI-generated influences, the audiencers they attract and the impact this has on marketing communications.
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PR’s AI Revolution: From Hesitation to Full Adoption
The PR industry is finally adopting generative AI, especially as earned media is a key driver in GEO and brand visibility in AI models.
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GPT-5: The Game-Changer Your AI Toolkit Has Been Waiting For
A look at the features and capabilities of OpenAI’s newest release: ChatGPT5, including agentic AI interfaces and multimodal function.
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Avoiding Skill Erosion: AI’s Role in Marketing Teams
Over-reliance on AI can lead to skills erosion. But, you can ensure your team can use AI effectively AND strengthen their strategic thinking.
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Microsoft and OpenAI’s Billion-Dollar Deal Explained
Explaining Microsoft’s goals for their contract negotiations with OpenAI to secure ongoing access to the tech. Here’s what you need to know.
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GitHub Launches Spark for No-Code AI App Creation in Copilot
GitHub launches Spark, a no-code AI app creator with a Copilot plugin. You can now build full-stack apps instantly. Here’s what you need to know.
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Why Smaller Brands Are Winning the AI Video Race
How AI video generators are giving small and midsize brands a competitive edge over the larger brands. AI makes content creation accessible.
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Meet Your New BFF: Claude with the Superpower of Connectors
Claude drops a directory of dozens of API connectors so you can integrates the LLM across all of your apps. Here’s what you need to know.