Tag: AI for Marketing
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AI Revolution in Advertising: WPP’s Warning to Agencies
PR, advertising and marketing agencies must adopt AI to survive. WPP announced falling profits, causing shares to plummet.
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AI-Powered Content: Boost Growth & Efficiency
A look at Ahrefs’ latest study, The State of AI in Content Marketing and tips on how you can use AI to improve content workflow.
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Why Every Smart Team Needs a Custom AI Prompt Library (Yes, Even Yours)
Every company needs proven, tested prompt libraries to standardize their team’s AI use. Here is a review of the value of prompt libraries and how to build and use prompt libraries.
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AI’s Impact on Education + AI Emotions in A/B Testing
This episode of The AI Central Podcast covers AI’s impact on education. Plus, we share how AI emotions are changing A/B Testing.
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Sam Altman, Jony Ive, and the AI iPod That Wants to Fix Your Brain
Sam Altman and Jony Ive team up to create AI devices that integrate seamlessly and get us away from screens. Here’s what they have in mind.
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The Impact of AI Agents: Why the Internet Will Never Be the Same
AI Agents will soon drive most online searches, purchases and other activities. Brands need to prepare for the autonomous internet.
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OpenAI Just Launched a New Era of Visual Storytelling, and Crisis Communications
ChatGPT-40’s image generator upgrade creates wildly realistic images. This is great news for content creators and important new for crisis communication leaders.
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Gemini AI Now Offers Live Video and Screen Sharing
Gemini can now view your camera feed in real-time, including screen-sharing. This will empower productivity and learning, while creating new privacy implications.
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How AI is Transforming Customer Experience at Home Depot
The Home Depot launched Magic Apron, an AI-powered tool to help customers and pro audiences get the advice, info and products they need.
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New AI Energy Score Helps Rein in AI’s Environmental Impact
Salesforce, Hugging Face, Cohere and Carnegie Mellon University team up to tackle the AI energy crisis. AI requires 10x the energy consumption of Search. The AI Energy Score aims to correct this.
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AI’s Role in SEO: How to Align Your Content with AIAgents in Search
Podcast episode on AI’s impact on SEO. Plus, as AI Agents search the web on behalf of humans, how to get found my machines in search.