Your workshop resources
From audience understanding to actionable strategy.
Two practical resources to help you design, build and test synthetic audiences grounded in real stakeholder beliefs, emotions and behaviors.
Synthetic Audience Strategy Blueprint
Start here: Design your synthetic audience.
The companion worksheet for our workshop. Define your communications challenge, identify your audience, find authentic stakeholder voices, explore emotional drivers, and design a message-testing experiment with a validation plan.
Synthetic Audience Builder Checklist
Next: Put your strategy into practice.
An eight-step guide to gathering credible research, developing audience simulations, challenging assumptions, testing responses & validating findings before applying them to real communications decisions.
Why synthetic audiences?
What will you learn about your audience?
Start with a real communications challenge. Identify what you need to understand, gather credible evidence, and design a simulation that challenges your assumptions rather than confirming them.
Four things worth remembering
01 / EMOTIONAL DRIVERS
Understand what people love, not just what they resist.
Fear, frustration, and skepticism matter. But so do joy, pride, loyalty, belonging, and excitement. Strong emotional connections often involve several feelings at once.
03 / CRITICAL THINKING
Make the AI challenge you.
One of the biggest lessons from our renewable energy case study: an agreeable AI isn’t necessarily a useful AI. Sometimes the most valuable insights come when the simulation pushes back.
.
02 / EVIDENCE
Don’t confuse convincing with accurate.
AI can create a surprisingly believable persona. That doesn’t mean it always accurately represents your audience. The quality of your sources, testing, and validation matters.
04 / HUMAN JUDGEMENT
Keep the human in charge.
Synthetic audiences can help us ask better questions, understand motivations and explore possibilities. They should never replace real stakeholder engagement or sound human judgment.
.
Want to explore more?
At Human Driven AI, we help communications and marketing teams move beyond experimentation to build practical, human-centered ways of working with AI.
From audience intelligence and workflow design to executive voice development and team training, we build the system and train your team to run it.
If you’re exploring what’s possible for your organization, we’d welcome the conversation.
Human Driven AI helps businesses operationalize AI through customized team trainings, product innovation, and business transformation.
We help brands leverage AI ethically and effectively to reduce costs, improve campaign results, and future-proof their business through AI adoption
Book Us To Speak
Phone: 404-913-5655
Address: 2897 N. Druid Hills Road, Suite 328, Atlanta, Georgia 30329