Category: Uncategorized
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Five AI Workflows Every Comms Team Should Already Have
AI has become part of nearly every communications team’s toolkit. The problem isn’t whether people are using it. They are. The real question is whether they’re using it in a way that’s repeatable, strategic, and aligned with your organization’s goals. In our work with enterprise communications teams, we’ve found that the biggest gains don’t come…
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Human Driven AI Announces Katherine Morales as VP, Human + AI Operations & Governance
Katherine Morales, APR, is named VP, Human + AI Operations & Governance, a role focused on helping clients turning AI into scalable systems.
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AI Shifts from Search to Ask: What You Need to Know
The internet is moving from searching to asking. And that changes everything. Here’s why PR owns GEO and the future of Search.
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AI Revolution in Advertising: WPP’s Warning to Agencies
PR, advertising and marketing agencies must adopt AI to survive. WPP announced falling profits, causing shares to plummet.
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Transforming Advertising: AI in Unilever’s Sketch Pro
Unilever’s Sketch Pro AI helps marketers create bulk social-media-ready promotional content in minutes, making AI a true content engine.
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Bridging the AI Skills Gap Across Generations
Understanding how to operationalize AI is no longer a luxury; it’s a critical requirement for success. Here’s how and why you should upskill your teams in AI, especially across generations.
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How to Structure Your Data to Train & Use AI Models Ethically and Effectively
A primer on how to structure data to train AI models to build a customer-facing chatbot and a custom GPT for admin tasks.
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Getty Images Releases Open Dataset on HuggingFace
As more and more people create their own unique images and videos with Generative AI, they are no longer licensing content from brands like Getty Images. In a super smart move to combat this shift in user behavior, Getty Images announced the release of a sample open dataset on Hugging Face.
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How AI Helps Retailers Drive the Path to Purchase
AI is transforming the retail space. From hyper-targeted ads to real-time inventory management and more. Here’s how AI is changing retail.
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Zapier’s New AI Actions Are a Workflow Game-Changer
Zapier just unveiled AI Actions, empowering AI platforms to easily leverage Zapier’s vast integration library and direct AI conversantly.