Category: AI for PR Agencies
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Human Driven AI Announces Katherine Morales as VP, Human + AI Operations & Governance
Katherine Morales, APR, is named VP, Human + AI Operations & Governance, a role focused on helping clients turning AI into scalable systems.
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AI Shifts from Search to Ask: What You Need to Know
The internet is moving from searching to asking. And that changes everything. Here’s why PR owns GEO and the future of Search.
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Most PR Teams Are Using AI; Very Few Are Using It Well
Most PR teams are using AI, but few are ready for what it changes. This article explains where teams are stuck and what matters next.
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The AI Discount Trap: Why Agencies Need to Stop Selling Time in a Post-Prompt World
AI is changing the agency model. Here’s a look at how you can shift from billable hours to asset, experience and intelligence pricing.
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Google Just Took Image AI from “Cool” to “Whoa” with Gemini 2.5 Flash Image
Google’s new image generator, Gemini 2.5 Flash Image has some serious advantages over other image creators. Here’s what you should know.
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You Can Finally Share ChatGPT Projects (and Yes, It’s as Good as It Sounds)
A look at ChatGPT’s new Projects feature, which allows you to share projects with colleagues. These tips will change the way you work.
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AI Isn’t Replacing Content Strategists, It’s Elevating Them
How AI elevates your content strategy and content creation, automation and personalization, in lieu of OpenAI’s $300k content strategist role.
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PR’s AI Revolution: From Hesitation to Full Adoption
The PR industry is finally adopting generative AI, especially as earned media is a key driver in GEO and brand visibility in AI models.
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Earned Media: Your Secret Weapon for AI Visibility
Earned media took a backseat for a few years. But, now AI models favor content from legit news sources in search. Get your AISO roadmap today.
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AI Revolution in Advertising: WPP’s Warning to Agencies
PR, advertising and marketing agencies must adopt AI to survive. WPP announced falling profits, causing shares to plummet.
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Transforming Marketing Agencies with AI: A Case Study in Success
A new case study on how we helped a marketing agency use generative AI to drive a 450% ROI through automation and content creation.