Category: AI Empowers Marketing
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AI Influencers Are Rising, But Can They Replace Human Authenticity?
A look at the rise of AI-generated influences, the audiencers they attract and the impact this has on marketing communications.
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GPT-5: The Game-Changer Your AI Toolkit Has Been Waiting For
A look at the features and capabilities of OpenAI’s newest release: ChatGPT5, including agentic AI interfaces and multimodal function.
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Avoiding Skill Erosion: AI’s Role in Marketing Teams
Over-reliance on AI can lead to skills erosion. But, you can ensure your team can use AI effectively AND strengthen their strategic thinking.
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GitHub Launches Spark for No-Code AI App Creation in Copilot
GitHub launches Spark, a no-code AI app creator with a Copilot plugin. You can now build full-stack apps instantly. Here’s what you need to know.
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Why Smaller Brands Are Winning the AI Video Race
How AI video generators are giving small and midsize brands a competitive edge over the larger brands. AI makes content creation accessible.
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Meet Your New BFF: Claude with the Superpower of Connectors
Claude drops a directory of dozens of API connectors so you can integrates the LLM across all of your apps. Here’s what you need to know.
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AI Revolution in Advertising: WPP’s Warning to Agencies
PR, advertising and marketing agencies must adopt AI to survive. WPP announced falling profits, causing shares to plummet.
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AI-Powered Content: Boost Growth & Efficiency
A look at Ahrefs’ latest study, The State of AI in Content Marketing and tips on how you can use AI to improve content workflow.
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Sam Altman, Jony Ive, and the AI iPod That Wants to Fix Your Brain
Sam Altman and Jony Ive team up to create AI devices that integrate seamlessly and get us away from screens. Here’s what they have in mind.
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OpenAI Just Launched a New Era of Visual Storytelling, and Crisis Communications
ChatGPT-40’s image generator upgrade creates wildly realistic images. This is great news for content creators and important new for crisis communication leaders.
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Gemini AI Now Offers Live Video and Screen Sharing
Gemini can now view your camera feed in real-time, including screen-sharing. This will empower productivity and learning, while creating new privacy implications.