Category: AI Empowers Marketing
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Most PR Teams Are Using AI; Very Few Are Using It Well
Most PR teams are using AI, but few are ready for what it changes. This article explains where teams are stuck and what matters next.
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2026 Predictions & Emerging Trends for Marcom Leaders
Our predictions for AI and marketing communications in 2026. From GEO to fully agentic digital engagement and more.
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Google Just Took Image AI from “Cool” to “Whoa” with Gemini 2.5 Flash Image
Google’s new image generator, Gemini 2.5 Flash Image has some serious advantages over other image creators. Here’s what you should know.
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You Can Finally Share ChatGPT Projects (and Yes, It’s as Good as It Sounds)
A look at ChatGPT’s new Projects feature, which allows you to share projects with colleagues. These tips will change the way you work.
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SEO Is Dead. Long Live AI Search: What CMOs Need to Know Before 2026
ChatGPT drives 87% of AI traffic and 82% of AI-driven sales. AI is replacing the usual Google search. Here’s what you need to know.
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Streamline Marketing Strategies: ChatGPT’s Branching Explained
ChatGPT’s new “Branch in New Chat” features gives marcom leaders extra superpowers. Here is what you need to know.
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AI Isn’t Replacing Content Strategists, It’s Elevating Them
How AI elevates your content strategy and content creation, automation and personalization, in lieu of OpenAI’s $300k content strategist role.
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AI Influencers Are Rising, But Can They Replace Human Authenticity?
A look at the rise of AI-generated influences, the audiencers they attract and the impact this has on marketing communications.
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GPT-5: The Game-Changer Your AI Toolkit Has Been Waiting For
A look at the features and capabilities of OpenAI’s newest release: ChatGPT5, including agentic AI interfaces and multimodal function.
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Avoiding Skill Erosion: AI’s Role in Marketing Teams
Over-reliance on AI can lead to skills erosion. But, you can ensure your team can use AI effectively AND strengthen their strategic thinking.
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GitHub Launches Spark for No-Code AI App Creation in Copilot
GitHub launches Spark, a no-code AI app creator with a Copilot plugin. You can now build full-stack apps instantly. Here’s what you need to know.