According to a BanklessTimes.com, Metaverse users will surpass 600 million by 2026 as Generative Artificial Intelligence enables users to create and populate virtual environments. Currently, there are roughly 300 million users actively engaging in the Metaverse. So, predictions of doubling that audience in less than three years is getting attention.
How Will Generative AI Drive Metaverse Adoption?
Unlike traditional AI, which relies on explicit rules, Generative AI can help users create content, images, audio, and even entire virtual worlds.
Its ability to construct and populate virtual environments with interactive elements, lifelike avatars, and immersive experiences positions it as the catalyst for widespread Metaverse adoption. Alice Leetham, a respected crypto expert at BanklessTimes, emphasizes its significance to the Metaverse’s growth:
Generative AI marks a pivotal moment in the evolution of the Metaverse. It empowers users to co-create and personalize their virtual experiences, bridging the gap between imagination and reality. As we witness its integration within Metaverse applications, it is no longer a question of ‘if,’ but ‘when’ the Metaverse will become an integral part of our daily lives.BanklessTimes Crypto expert Alice Leetham
Global Implications of Metaverse Adoption
The convergence of Generative AI and Metaverse technologies presents major opportunities for marketers to reinvent brand experiences.
“Zuckerberg may have been early with the Metaverse launch,” said Jennifer Jones-Mitchell, founder of Human Driven AI. “But, that’s doesn’t make him wrong. Virtual meetings, Metaverse conferences, and avatar-led social gatherings may become commonplace, transcending physical and cultural barriers. We are already seeing it in fashion and retail and will see it reach critical mass across nearly every sector in the next few years.”
As virtual worlds become more immersive and populated, new possibilities arise to engage customers. For instance, generative AI can power the creation of interactive brand spaces where shoppers can preview products, receive personalized recommendations, and even make purchases. And, schools and universities are adopting this technology for interactive learning, catering to individual learning styles.
Meanwhile virtual influencers and customer service avatars can provide personalized assistance powered by natural language processing. Its integration into everyday life will redefine how people connect, communicate, and collaborate worldwide.
AI-enabled simulations and virtual testing allow brands to prototype and refine campaigns rapidly without real-world overhead. And by analyzing usage data, predictive analytics will enable dynamic customization of metaverse touchpoints for each user.
Guardrails Around Privacy and Usage Are Needed
But marketers must also establish guardrails as they expand into new environments. Protecting customer privacy and security remains paramount. Ethical use of data, transparency, and human oversight of AI systems is essential.
With smart implementation, generative AI can allow brands to drive meaningful connections, storytelling and value for customers in the metaverse. As virtual worlds become mainstream, marketers have a tremendous opportunity to meet audiences where they are and deepen loyalty.
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