Tag: AI for PR
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The Search Battle: When to Show GenAI vs. Traditional Links
As more people turn to AI with search queries, the question of blue links in results has sparked a battle. Here’s what you need to know.
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Meta’s Llama 3 Models: Smaller, Faster, and More Powerful
Meta is developing Llama 3 models that are larger, less restrictive, and more performant. The largest model (140B parameters) will take time, but smaller versions may be released next week.
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As AI Agents Rise, Marketers Remain Confused About Gen AI
Looking beyond the common uses of Generative AI to the benefits and value of custom LLMs or AI Agents.
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Balancing Personalization & Brand Safety: Adobe’s GenStudio Empowers Marketers with Generative AI
Adobe’s GenStudio is a new application that promises to revolutionize how brands leverage generative AI while maintaining brand safety.
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AI-Powered Video Creator, Sora Poised To Transform Art & Ads
OpenAI’s video creators, Sora, could transform moviemaking, advertising and content creation forever.
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Navigating Growing Distrust in AI: Challenges & Opportunities
Studies have shown a decline in consumer trust in AI, highlighting the need for businesses and institutions to address these concerns and build confidence in this rapidly evolving technology.
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Mistral AI Emerges as a Top Contender in the AI Landscape
Mistral AI’s LeChat is poised to overtake ChatGPT and Claude. Backed by a partnership with Microsoft, the company is already providing models to Azure customers.
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The Emerging Role of AI in Elevating Customer Experiences
AI has come a long way since the early bots that answered customer questions. Today, AI Agents are empowering the customer experience in exciting new ways.
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The Rise of AI and the Decline of Search Engines
As people turn to AI chatbots to find answers to their queries, search engines are expected to take a hit in usage. Here’s how to prepare.
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The Rise of AI in Marketing: Job Enhancement or Replacement?
Every time I join a panel or present on AI for Marketing, I’m inevitably asked is this new tech will enhance marketing or replace it. Here’s my take on AI job replacement.
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New AI Assistant BUD-E: Enhances Conversational Quality, Naturalness & Empathy
A new open source AI called BUD-E was designed to bring real empathy to human interactions.