Tag: AI for PR
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AI-Powered Content: Boost Growth & Efficiency
A look at Ahrefs’ latest study, The State of AI in Content Marketing and tips on how you can use AI to improve content workflow.
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Why Every Smart Team Needs a Custom AI Prompt Library (Yes, Even Yours)
Every company needs proven, tested prompt libraries to standardize their team’s AI use. Here is a review of the value of prompt libraries and how to build and use prompt libraries.
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Democratizing AI: Making Tools Accessible for All Teams
Anthropic upgrades Claude with collaboration tools, prompt libraries, and extended thinking controls, making the tool more accessible.
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New AI Energy Score Helps Rein in AI’s Environmental Impact
Salesforce, Hugging Face, Cohere and Carnegie Mellon University team up to tackle the AI energy crisis. AI requires 10x the energy consumption of Search. The AI Energy Score aims to correct this.
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DeepSeek’s Data Breach’s Trust Implications for Western Users
The DeepSeek data breach is a wake up call for brands to button up their AI policies and data protections.
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AI’s Role in SEO: How to Align Your Content with AIAgents in Search
Podcast episode on AI’s impact on SEO. Plus, as AI Agents search the web on behalf of humans, how to get found my machines in search.
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The Future of Marketing: AI and Synthetic Emotions
How synthetic emotions generated with AI are taking the usual A/B testing to new heights, helping marketers make deeper connections.
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Transforming Marketing Agencies with AI: A Case Study in Success
A new case study on how we helped a marketing agency use generative AI to drive a 450% ROI through automation and content creation.
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Navigating AI-Generated Content: Insights for 2025
A look at the AI content creation tools that launched or evolved in Q4 and how this will impact marketing in 2025.
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Top Six Impactful AI Trends for Marketers in 2025
The six most impactful trends in AI and Marketing for 2025. From digital twins and synthetic emotions to the deregulation of AI and more.
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5 Ways AI is Transforming PR Agency Workflows
From streamlining tasks to enhancing creativity and strategy, AI is helping PR agencies work smarter, faster, and with greater impact.