Tag: AI for Advertising
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AI Revolution in Advertising: WPP’s Warning to Agencies
PR, advertising and marketing agencies must adopt AI to survive. WPP announced falling profits, causing shares to plummet.
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AI-Powered Content: Boost Growth & Efficiency
A look at Ahrefs’ latest study, The State of AI in Content Marketing and tips on how you can use AI to improve content workflow.
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Why Every Smart Team Needs a Custom AI Prompt Library (Yes, Even Yours)
Every company needs proven, tested prompt libraries to standardize their team’s AI use. Here is a review of the value of prompt libraries and how to build and use prompt libraries.
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AI’s Impact on Education + AI Emotions in A/B Testing
This episode of The AI Central Podcast covers AI’s impact on education. Plus, we share how AI emotions are changing A/B Testing.
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OpenAI Just Launched a New Era of Visual Storytelling, and Crisis Communications
ChatGPT-40’s image generator upgrade creates wildly realistic images. This is great news for content creators and important new for crisis communication leaders.
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Gemini AI Now Offers Live Video and Screen Sharing
Gemini can now view your camera feed in real-time, including screen-sharing. This will empower productivity and learning, while creating new privacy implications.
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Democratizing AI: Making Tools Accessible for All Teams
Anthropic upgrades Claude with collaboration tools, prompt libraries, and extended thinking controls, making the tool more accessible.
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Virtual Influencers Are Changing the Marketing Landscape
Virtual influencers are set to transform influencer marketing this year. The success metrics don’t lie. Consumers will follow and engage with these influencers, driving new brand partnerships with AI characters.
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The Future of Marketing: AI and Synthetic Emotions
How synthetic emotions generated with AI are taking the usual A/B testing to new heights, helping marketers make deeper connections.
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Transforming Marketing Agencies with AI: A Case Study in Success
A new case study on how we helped a marketing agency use generative AI to drive a 450% ROI through automation and content creation.
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Navigating AI-Generated Content: Insights for 2025
A look at the AI content creation tools that launched or evolved in Q4 and how this will impact marketing in 2025.