Category: AI for Marketing
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DALL-E’s Upgrades: Enhancing UX and Inspiring Creativity
OpenAI’s DALL-E announces new upgrades including editing tools, presets and digital watermarks to address deep fake concerns.
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As AI Agents Rise, Marketers Remain Confused About Gen AI
Looking beyond the common uses of Generative AI to the benefits and value of custom LLMs or AI Agents.
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Balancing Personalization & Brand Safety: Adobe’s GenStudio Empowers Marketers with Generative AI
Adobe’s GenStudio is a new application that promises to revolutionize how brands leverage generative AI while maintaining brand safety.
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AI-Powered Video Creator, Sora Poised To Transform Art & Ads
OpenAI’s video creators, Sora, could transform moviemaking, advertising and content creation forever.
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AI Is Transforming Advertising: Embracing the Revolution
The question is no longer if AI will transform advertising, but how agencies can harness its potential while adapting their business models to remain relevant.
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Mistral AI Emerges as a Top Contender in the AI Landscape
Mistral AI’s LeChat is poised to overtake ChatGPT and Claude. Backed by a partnership with Microsoft, the company is already providing models to Azure customers.
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Google Launches Gemma, A New Family of Open AI Models
Building on its existing Gemini models revealed just last week, Gemma launches with two configurations, Gemma 2B and Gemma 7B.
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The Rise of AI and the Decline of Search Engines
As people turn to AI chatbots to find answers to their queries, search engines are expected to take a hit in usage. Here’s how to prepare.
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AI Search Engine Perplexity Aims to Dethrone Google
Perplexity, the AI-powered search engine aims to knock Google off its throne. Here’s a look at how it works.
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New AI Assistant BUD-E: Enhances Conversational Quality, Naturalness & Empathy
A new open source AI called BUD-E was designed to bring real empathy to human interactions.
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Making AI Trustworthy: The Ethical Evolution of Marketing
The foundation for the ethical use of AI in marketing to enhance marketing campaign performance and improve operational efficiencies.