Category: AI for advertising
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Virtual Influencers Are Changing the Marketing Landscape
Virtual influencers are set to transform influencer marketing this year. The success metrics don’t lie. Consumers will follow and engage with these influencers, driving new brand partnerships with AI characters.
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The Future of Marketing: AI and Synthetic Emotions
How synthetic emotions generated with AI are taking the usual A/B testing to new heights, helping marketers make deeper connections.
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Transforming Marketing Agencies with AI: A Case Study in Success
A new case study on how we helped a marketing agency use generative AI to drive a 450% ROI through automation and content creation.
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Navigating AI-Generated Content: Insights for 2025
A look at the AI content creation tools that launched or evolved in Q4 and how this will impact marketing in 2025.
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Top Six Impactful AI Trends for Marketers in 2025
The six most impactful trends in AI and Marketing for 2025. From digital twins and synthetic emotions to the deregulation of AI and more.
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Maximizing AI Benefits: ChatGPT and Chatbots Explained
In our latest episode, we discuss the early days of ChatGPT and custom GPTs. Plus how to train Chatbots for marketing, CX, and conversions.
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5 Ways AI is Transforming PR Agency Workflows
From streamlining tasks to enhancing creativity and strategy, AI is helping PR agencies work smarter, faster, and with greater impact.
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Addressing AI Errors: AWS Launches Automated Reasoning Checks
AWS launched Automated Reasoning Checks to combat AI hallucinations, along with model distillation and multi-agent collaboration tools.
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How AI Killed the Agile Process (And Why That’s a Good Thing)
The Agile model is dead. AI replaced it with something faster, smarter, and more efficient. Here’s why the death of the agile process, at the hands of AI, is a leap forward for businesses.
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5 Reasons Why Now Is the Time for Marketers to Upskill in AI for 2025
A brief look at the impact AI is having on marketing and why you need to upskill today to meet the needs of the job tomorrow.
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2025 Marketing Trends: AI Budget Growth and Optimism
A new study shows an overwhelming majority planning to boost their AI investments in 2025. Are you AI-ready?