Category: AI for advertising
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Avoiding Skill Erosion: AI’s Role in Marketing Teams
Over-reliance on AI can lead to skills erosion. But, you can ensure your team can use AI effectively AND strengthen their strategic thinking.
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GitHub Launches Spark for No-Code AI App Creation in Copilot
GitHub launches Spark, a no-code AI app creator with a Copilot plugin. You can now build full-stack apps instantly. Here’s what you need to know.
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Why Smaller Brands Are Winning the AI Video Race
How AI video generators are giving small and midsize brands a competitive edge over the larger brands. AI makes content creation accessible.
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Meet Your New BFF: Claude with the Superpower of Connectors
Claude drops a directory of dozens of API connectors so you can integrates the LLM across all of your apps. Here’s what you need to know.
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AI Revolution in Advertising: WPP’s Warning to Agencies
PR, advertising and marketing agencies must adopt AI to survive. WPP announced falling profits, causing shares to plummet.
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AI-Powered Content: Boost Growth & Efficiency
A look at Ahrefs’ latest study, The State of AI in Content Marketing and tips on how you can use AI to improve content workflow.
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Why Every Smart Team Needs a Custom AI Prompt Library (Yes, Even Yours)
Every company needs proven, tested prompt libraries to standardize their team’s AI use. Here is a review of the value of prompt libraries and how to build and use prompt libraries.
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AI’s Impact on Education + AI Emotions in A/B Testing
This episode of The AI Central Podcast covers AI’s impact on education. Plus, we share how AI emotions are changing A/B Testing.
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OpenAI Just Launched a New Era of Visual Storytelling, and Crisis Communications
ChatGPT-40’s image generator upgrade creates wildly realistic images. This is great news for content creators and important new for crisis communication leaders.
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Gemini AI Now Offers Live Video and Screen Sharing
Gemini can now view your camera feed in real-time, including screen-sharing. This will empower productivity and learning, while creating new privacy implications.
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Democratizing AI: Making Tools Accessible for All Teams
Anthropic upgrades Claude with collaboration tools, prompt libraries, and extended thinking controls, making the tool more accessible.