Category: AI and SEO
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Stop Optimizing for One Answer: Own The GEO Conversation Chain™
Your customers aren’t asking AI one question. They’re moving through a chain of prompts, comparisons, objections and decisions. The brands that win won’t simply appear in the first answer. They’ll remain useful throughout the GEO Conversation Chain™.
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The Best GEO Tool You’ve Probably Never Heard Of
See how ChatGPT searches, cites sources, and evaluates content. This Chrome extension offers valuable insights for GEO, SEO, and AI visibility.
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The Next Reputation Crisis May Not Start With a Journalist. It May Start With an AI Answer.
AI reputation management is the new frontier of crisis communications. Learn how PR leaders can protect brand trust in an AI-driven information ecosystem.
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AI Shifts from Search to Ask: What You Need to Know
The internet is moving from searching to asking. And that changes everything. Here’s why PR owns GEO and the future of Search.
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Taylor Swift’s “CANCELLED!” is a Masterclass in Gaming SEO & GEO
Taylor Swift’s song, “Cancelled” is a genius marketing strategy to game the SEO and GEO algorithms. Here’s why.
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SEO Is Dead. Long Live AI Search: What CMOs Need to Know Before 2026
ChatGPT drives 87% of AI traffic and 82% of AI-driven sales. AI is replacing the usual Google search. Here’s what you need to know.
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Perplexity AI’s Audacious Chrome Bid: Game Changer or Hype?
Perplexity just made an (unsolicited) all-cash offer to buy Google’s Chrome browser. Although it’s unlikely to go through, here’s what it means.
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How I Ordered Grill Parts Through ChatGPT and Why This Shows the Future of AI
Using ChatGPT to identify and find parts for my grill demonstrates the shift in search behaviors and why you should optimize AI for Search.
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The Impact of AI Agents: Why the Internet Will Never Be the Same
AI Agents will soon drive most online searches, purchases and other activities. Brands need to prepare for the autonomous internet.
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Chegg vs Google: The Impact of AI on Search Traffic
For years, I’ve been saying CTRs would decline as AI delivers answers, not websites. Now, Chegg is suing Google for the loss of site traffic. Here’s what you need to know.
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AI’s Role in SEO: How to Align Your Content with AIAgents in Search
Podcast episode on AI’s impact on SEO. Plus, as AI Agents search the web on behalf of humans, how to get found my machines in search.