Human-Driven AI Archives

The AI Discount Trap: Why Agencies Need to Stop Selling Time in a Post-Prompt World

AI is changing the agency model. Here’s a look at how you can shift from billable hours to asset, experience and intelligence pricing.

AI won’t take your job because AI is the job now. Here’s why mastering AI for your marcom role is the way to future-proof yourself.

ChatGPT’s new “Study Mode” feature empowers educators to create engaging, customized material for their students. Here’s what you need to know.

Explaining Microsoft’s goals for their contract negotiations with OpenAI to secure ongoing access to the tech. Here’s what you need to know.