Tag: CTRs
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Chegg vs Google: The Impact of AI on Search Traffic
For years, I’ve been saying CTRs would decline as AI delivers answers, not websites. Now, Chegg is suing Google for the loss of site traffic. Here’s what you need to know.
For years, I’ve been saying CTRs would decline as AI delivers answers, not websites. Now, Chegg is suing Google for the loss of site traffic. Here’s what you need to know.