Put Humans Back in the Driver’s Seat of AI
HDAI Certified™ gives marketing, PR and communications teams live, hands-on training to turn GenAI skills into measurable results.AI is no longer optional, it’s operational.
In today’s rush to adopt AI, teams are often expected to use it without guidance. HDAI Certified provides live, practical sessions that give professionals the skills and confidence to drive campaigns, content, analytics and automation effectively.
Drive Results with AI-empowered communications. Earn your HDAI Certified credential today!
empowering excellence
Why HDAI Certified?
HDAI Certified™ is a credential earned through live, hands-on trainings tailored to your team’s tools, workflows and objectives. It equips marketing and communications professionals to drive results with AI-empowered campaigns, content, analytics and automation, while building the skills and confidence to apply AI ethically and effectively.
HDAI CERTIFICATION
Learn AI That Drives Real Results:
- AI Tools: Gain mastery of your team’s existing platforms and workflows while receiving recommendations for AI tools that can enhance efficiency, streamline processes and optimize outcomes.
- Prompt Engineering: Create prompts that produce accurate, actionable and creative outputs to accelerate decision-making, personalize campaigns and uncover new opportunities.
- Agentic Automation: Design optimized workflows, automate repetitive tasks and streamline approvals and reviews with AI models that act as collaborative team members.
- Content Creation: Use AI to craft compelling content, from press releases and social posts to full campaigns, scaling output while maintaining quality and originality.
- Analytics: Track, measure, and optimize AI-driven campaigns and processes to improve performance, inform strategy and maximize impact.
- Ethical AI Use: Understand principles of responsible AI and learn practical guidance for applying AI ethically in your work, ensuring outputs are accurate, unbiased and aligned with your organization’s values.
All skills are applied in context, ensuring immediate impact on your team’s campaigns, operations, and communications.
Custom AI Training to drive success for every role.
Flexible Formats to Fit Your Team
Half-Day Workshops:
- Live, immersive sessions ideal for off-sites or professional development days.
- Hands-on practice and frameworks that teams can apply immediately to campaigns and workflows.
Custom Team Trainings:
- Comprehensive, multi-session engagements tailored to your organization’s tech stack, data and operations.
- Teams integrate AI skills iteratively, ensuring proficiency and measurable results.
It’s two-in-one: Custom AI training plus certification designed to transform your team’s AI know-how into tangible outcomes.
Frequently Asked Questions
Who is HDAI Certified™ for?
Our trainings are designed for marketing, communications and PR professionals looking to use AI with confidence and impact. Whether you lead strategy, content, creative or client relationships, Human Driven AI (HDAI) helps you turn GenAI skills into measurable results.
How do I earn the certification?
Participants earn certification by completing a live (in-person or virtual) half-day workshop or custom team training led by HDAI. Every session is hands-on, designed around your real workflows, and aligned to six (6) core criteria that define responsible and effective AI use.
What are the six (6) core criteria?
Each HDAI Certified half-day workshop or custom team training incorporates six (6) core skill areas: AI tools, prompt engineering, agentic automation, content creation, analytics and ethical AI use. Together, they help communicators apply AI confidently, creatively and responsibly in their everyday work.
How long do the trainings take?
Most sessions run 2 – 4 hours, depending on team size and customization. Executive intensives or full-day workshops are also available for deeper strategy and system design.
Can my team or organization get certified together?
Absolutely. We specialize in team certifications and department-wide trainings tailored to your brand, tools and goals. Each session can be adapted for in-house, agency or cross-functional teams.
Is there a test or exam?
There’s no formal test, but you’ll be expected to apply what you’ve learned during the session. Certification is awarded based on participation, demonstration of skill, and successful completion of guided exercises.
What do I get when I’m certified?
Completion earns the HDAI Certified™ credential, a verified digital certificate, annual LinkedIn badge, and HDAI Certified Company Directory listing (launching in 2026). Certified organizations also receive a customized summary of their team’s competency strengths and next-step recommendations to keep AI skills sharp and evolving with the technology.
How long does certification take?
Most certifications are earned through a 2–4 hour live training session, depending on the path. Some executive intensives or full-day workshops may run longer.
Can my team or organization get certified together?
Yes! We offer team and department-wide certification workshops customized to your industry, tools, and goals. We also offer partner programs for agencies, brands, and associations.
Can I add HDAI Certified™ to my resume or LinkedIn?
Yes! Participants receive verified credential language and digital assets to display their certification across LinkedIn, proposals or brand channels.
How is HDAI Certified™ different from other AI certifications?
Unlike generic AI courses built for developers, HDAI Certified is created by and for communicators. Our trainings combine ethical frameworks, real-world workflows and immediate application to marketing and communications work.
Does this include AI ethics training?
Every HDAI Certified session includes guidance on responsible and ethical AI use. For organizations seeking to go deeper, our AI Responsibly™ framework helps teams define policy, align brand voice and verify identity to protect what matters most.
We are honored to work with these amazing brands.
WHAT PEOPLE SAY
Our Reviews
“The AI-Powered Strategist certification completely reshaped how I approach campaign planning. I walked away with actual frameworks I could use immediately, and our time to insight has been cut in half. This wasn’t just training, it was transformation.”
LAUREN B.
VP, Marketing Strategy, National Nonprofit
“We set up this certification for our full comms team, and within a week, we were automating reports, streamlining approvals, and freeing up hours of busywork. The HDAI Certified™ Team Trainer path gave us the confidence and the tools to roll AI out across our entire department.”
MICHELLE K.
Director of Operations, Global Communications Firm
About our trainers
Jennifer Jones-Mitchell
Chief Executive Officer
Jennifer is a globally recognized marketing communications executive and Cornell-certified AI strategist. She designs and leads enterprise-level AI training programs that help marketing, communications, and leadership teams integrate generative AI in ways that are ethical, effective and immediately actionable.
Dr. David Mitchell
Chief Education Officer
Dr. Mitchell is a seasoned educator and curriculum designer with decades of experience developing accredited courses for universities worldwide. As Chief Education Officer, he leads the creation of AI-integrated certification programs that equip educators and institutions to confidently teach and apply emerging technologies.
Future-proof your role and get your HDAI Certified™!
Request a quote
Schedule a custom HDAI Certified™ workshop for your marketing, PR or communications team and start driving results with AI today.
Learn it. Live it. Lead it with HDAI Certified™.
HumanDrivenAI™ helps businesses operationalize AI through customized team trainings, product innovation, and business transformation.
We help brands leverage AI ethically and effectively to reduce costs, improve campaign results, and future-proof their business through AI adoption
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