2026
We thought we were studying AI adoption. We ended up capturing something bigger.
Three years of working inside enterprise organizations, helping them integrate generative AI.
One insight connected every year of the research.
Discover what organizations missed.
The Unexpected Finding
We expected to find differences in technology adoption.
Instead, we watched something else unfold.
The questions kept changing.
And eventually, so did the work itself.
That became the story. And, what we believe answers why so many companies have not yet seen ROI from their AI initiatives.
“The questions changed. Eventually, so did the work itself.”
— Jennifer Jones-Mitchell, Founder and CEO, Human Driven AI
Built Inside Real Organizations.
Not Just About Them.
This report is based on three years working inside organizations, not simply surveying them.
- Executive interviews
- Departmental focus groups
- Leadership workshops
- AI workflow development
- Organizational assessments
- Governance initiatives
- Enterprise AI implementation
Across 22 organizations spanning healthcare, technology, retail, financial services, nonprofit, communications, and higher education.
2,724 professionals .594 executive interviews. Hundreds of workflows.
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Inside the Report
Twelve research findings, executive insights, and practical frameworks designed to help leaders move from AI adoption to organizational adaptation.
Organizations are solving yesterday’s problem
Why AI adoption is no longer the challenge
The operating models employees quietly built
The Statistics Aren’t the Story
They’re the evidence.
The report explains what connects them.
Along with a chronology of how conversation around AI has changed through the years and what that means.
85%
of employees are actively using AI
14%
yet, only a few feel proficient using it
76%
say privacy is a primary concern
84%
want AI embedded into work
Why It Matters
The Report Answers The Questions Every Executive Is Currently Asking
Why are employees moving faster than organizations?
What happens when every employee builds their own AI workflow?
Why are AI governance efforts falling short?
How do you turn individual AI experimentation into organizational capability?
Why isn’t AI delivering the transformation executives expected?
What does an effective Human + AI operating model actually look like?
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Join executives, communications leaders, marketers, HR teams, and AI champions exploring the next phase of enterprise AI.
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