Category: GenZ and AI
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Virtual Influencers Are Changing the Marketing Landscape
Virtual influencers are set to transform influencer marketing this year. The success metrics don’t lie. Consumers will follow and engage with these influencers, driving new brand partnerships with AI characters.
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How GenZ Thrives in the Era of AI
If you’re thinking AI is a fad that won’t impact your business, consider the most digitally savvy generation, GenZ commands $360 billion in disposable income and will make up 30% of the U.S. workforce by 2030.