Category: AI for PR
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Maximizing AI Performance: Fine-Tuning and RAG Explained
Why you need RAG and fine-tuning. Both rely on additional data to improve model performance, but they use that data differently.
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Perplexity AI’s Audacious Chrome Bid: Game Changer or Hype?
Perplexity just made an (unsolicited) all-cash offer to buy Google’s Chrome browser. Although it’s unlikely to go through, here’s what it means.
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GPT-5: The Game-Changer Your AI Toolkit Has Been Waiting For
A look at the features and capabilities of OpenAI’s newest release: ChatGPT5, including agentic AI interfaces and multimodal function.
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Avoiding Skill Erosion: AI’s Role in Marketing Teams
Over-reliance on AI can lead to skills erosion. But, you can ensure your team can use AI effectively AND strengthen their strategic thinking.
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GitHub Launches Spark for No-Code AI App Creation in Copilot
GitHub launches Spark, a no-code AI app creator with a Copilot plugin. You can now build full-stack apps instantly. Here’s what you need to know.
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Why Smaller Brands Are Winning the AI Video Race
How AI video generators are giving small and midsize brands a competitive edge over the larger brands. AI makes content creation accessible.
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Earned Media: Your Secret Weapon for AI Visibility
Earned media took a backseat for a few years. But, now AI models favor content from legit news sources in search. Get your AISO roadmap today.
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Meet Your New BFF: Claude with the Superpower of Connectors
Claude drops a directory of dozens of API connectors so you can integrates the LLM across all of your apps. Here’s what you need to know.
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AI Revolution in Advertising: WPP’s Warning to Agencies
PR, advertising and marketing agencies must adopt AI to survive. WPP announced falling profits, causing shares to plummet.
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AI-Powered Content: Boost Growth & Efficiency
A look at Ahrefs’ latest study, The State of AI in Content Marketing and tips on how you can use AI to improve content workflow.
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Why Every Smart Team Needs a Custom AI Prompt Library (Yes, Even Yours)
Every company needs proven, tested prompt libraries to standardize their team’s AI use. Here is a review of the value of prompt libraries and how to build and use prompt libraries.