Category: AI for Marketing
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Google Launches Gems and Imagen 3 with Advanced Design Features
An in-depth look at Google’s Imagen 3 and new Gem features aimed to give artists more control in their creative content.
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Four Ways Generative AI Enhances the Sales Process
Four ways Generative AI can improve and empower your sales efforts to grow your qualified leads and customer loyalty.
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Gemini AI: Revolutionizing Smartphone Technology
Google’s Gemini AI announced new smartphone integrations to compete with GPT-4o and Apple. Here’s what you need to know.
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Six New Jobs AI Creates For Marketers & PR Pros
While many fear job losses from AI, the technology is creating new jobs for marketing communications leaders. Here are the six new jobs AI is creating for marketers.
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OpenAI Unveils GPT-4o mini: A Game-Changer in Accessible AI
OpenAI launches a new small AI model that’s more accessible and affordable for developers and consumers alike.
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The Future of AI: Scaling Laws and the Path Forward
A growing divide has emerged in the AI community regarding the potential for continued advancement, including the creation of “scaling laws.”
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The AI Ad Revolution: Lessons from a Viral Volvo Spot
A mock ad for Volvo that was created entirely with artificial intelligence has gone viral and is shaking up the advertising industry.
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The Imperative of AI Security: Lessons from OpenAI’s Breach and the Future of Generative AI
A look at the impact of OpenAI’s data breach and the steps AI practitioners and companies should take to ensure responsible and secure AI development.
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TikTok Unveils Digital Twins to Help Creators Reach Global Audiences
TikTok launched its digital twin technology, enabling content creators to turn themselves into avatars for easier video creation. Here are the opportunities and concerns.
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Navigating the Landscape of AI-Powered SEO & Content Marketing
Generative AI is transforming content marketing and the SEO that makes brand content findable online. Here are some of the opportunities and challenges around AI and SEO.
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Apple Intelligence: Transforming UX with AI-Powered Features
Apple unveiled its new Apple Intelligence. Here is a breakdown of the exciting new features – from a supercharged Siri to AI-powered image editing, content summaries and more.