Category: AI for Marketing
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AI Doesn’t Create Chaos. It Reveals It
The first article in the Human-Led AI Adoption series explains why AI exposes workflow gaps and how organizations build governance, clarity, and scalable integration.
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AI Trends 2026: From Tools to Team Members
AI marketing in 2026 is shifting from tools to agentic AI, AI search, and operational workflows. Learn how brands must adapt to stay visible.
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Shopify’s “RenAIssance” Update Isn’t About Features. It’s About Replacing Marketing Friction
Shopify’s latest AI update isn’t just new features. It’s a fundamental shift in how ecommerce marketing, personalization, and experimentation work.
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AI Shifts from Search to Ask: What You Need to Know
The internet is moving from searching to asking. And that changes everything. Here’s why PR owns GEO and the future of Search.
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You Can Now Control Where ChatGPT’s Deep Research Looks
You can now tell Deep Research exactly which websites to use when conducting research which makes AI research scalable.
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The Impact of AI on Education and Job Markets
AI is reshaping economics, education, and jobs with new automation tools. Leaders must teach people how to work with AI to stay competitive.
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ChatGPT Thinks You’re Amazing. That’s a Problem OpenAI Is Now Addressing.
ChatGPT has seen backlash for the AI’s default mode of flattery at all costs. Now, OpenAI is changing the model to be less of a sycophant.
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Everyone Wants AI Training. Almost No One Is Ready for It.
Most teams want AI training, but lack a tech stack, policies, or governance. Why AI readiness matters before training begins.
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Most PR Teams Are Using AI; Very Few Are Using It Well
Most PR teams are using AI, but few are ready for what it changes. This article explains where teams are stuck and what matters next.
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2026 Predictions & Emerging Trends for Marcom Leaders
Our predictions for AI and marketing communications in 2026. From GEO to fully agentic digital engagement and more.
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The AI Discount Trap: Why Agencies Need to Stop Selling Time in a Post-Prompt World
AI is changing the agency model. Here’s a look at how you can shift from billable hours to asset, experience and intelligence pricing.