Category: AI and SEO
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AI Shifts from Search to Ask: What You Need to Know
The internet is moving from searching to asking. And that changes everything. Here’s why PR owns GEO and the future of Search.
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Taylor Swift’s “CANCELLED!” is a Masterclass in Gaming SEO & GEO
Taylor Swift’s song, “Cancelled” is a genius marketing strategy to game the SEO and GEO algorithms. Here’s why.
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SEO Is Dead. Long Live AI Search: What CMOs Need to Know Before 2026
ChatGPT drives 87% of AI traffic and 82% of AI-driven sales. AI is replacing the usual Google search. Here’s what you need to know.
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Perplexity AI’s Audacious Chrome Bid: Game Changer or Hype?
Perplexity just made an (unsolicited) all-cash offer to buy Google’s Chrome browser. Although it’s unlikely to go through, here’s what it means.
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How I Ordered Grill Parts Through ChatGPT and Why This Shows the Future of AI
Using ChatGPT to identify and find parts for my grill demonstrates the shift in search behaviors and why you should optimize AI for Search.
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The Impact of AI Agents: Why the Internet Will Never Be the Same
AI Agents will soon drive most online searches, purchases and other activities. Brands need to prepare for the autonomous internet.
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Chegg vs Google: The Impact of AI on Search Traffic
For years, I’ve been saying CTRs would decline as AI delivers answers, not websites. Now, Chegg is suing Google for the loss of site traffic. Here’s what you need to know.
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AI’s Role in SEO: How to Align Your Content with AIAgents in Search
Podcast episode on AI’s impact on SEO. Plus, as AI Agents search the web on behalf of humans, how to get found my machines in search.
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Perplexity AI Plans for a New Era of Search Advertising
Perplexity hopes to usher in a new era of paid search advertising as more users abandon Google for AI.
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OpenAI’s SearchGPT: A Promising yet Flawed Step Toward AI-Enhanced Search
OpenAI launched SearchGPT, a flawed tool with aim to take on Perplexity and other AI Search models.
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Navigating the Landscape of AI-Powered SEO & Content Marketing
Generative AI is transforming content marketing and the SEO that makes brand content findable online. Here are some of the opportunities and challenges around AI and SEO.