Tag: AI for Advertising
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Streamline Marketing Strategies: ChatGPT’s Branching Explained
ChatGPT’s new “Branch in New Chat” features gives marcom leaders extra superpowers. Here is what you need to know.
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AI Isn’t Replacing Content Strategists, It’s Elevating Them
How AI elevates your content strategy and content creation, automation and personalization, in lieu of OpenAI’s $300k content strategist role.
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AI Influencers Are Rising, But Can They Replace Human Authenticity?
A look at the rise of AI-generated influences, the audiencers they attract and the impact this has on marketing communications.
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GPT-5: The Game-Changer Your AI Toolkit Has Been Waiting For
A look at the features and capabilities of OpenAI’s newest release: ChatGPT5, including agentic AI interfaces and multimodal function.
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GitHub Launches Spark for No-Code AI App Creation in Copilot
GitHub launches Spark, a no-code AI app creator with a Copilot plugin. You can now build full-stack apps instantly. Here’s what you need to know.
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Why Smaller Brands Are Winning the AI Video Race
How AI video generators are giving small and midsize brands a competitive edge over the larger brands. AI makes content creation accessible.
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Meet Your New BFF: Claude with the Superpower of Connectors
Claude drops a directory of dozens of API connectors so you can integrates the LLM across all of your apps. Here’s what you need to know.
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AI Revolution in Advertising: WPP’s Warning to Agencies
PR, advertising and marketing agencies must adopt AI to survive. WPP announced falling profits, causing shares to plummet.
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AI-Powered Content: Boost Growth & Efficiency
A look at Ahrefs’ latest study, The State of AI in Content Marketing and tips on how you can use AI to improve content workflow.
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Why Every Smart Team Needs a Custom AI Prompt Library (Yes, Even Yours)
Every company needs proven, tested prompt libraries to standardize their team’s AI use. Here is a review of the value of prompt libraries and how to build and use prompt libraries.
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AI’s Impact on Education + AI Emotions in A/B Testing
This episode of The AI Central Podcast covers AI’s impact on education. Plus, we share how AI emotions are changing A/B Testing.