Marketing Leadership Outlook on GAI Adoption

Get the Definitive Report on How Marketing Leaders Are Adopting Generative AI

The new report, Marketing Leadership Outlook on GAI Adoption, synthesizes responses from over 1,100 marketing professionals currently employed in the U.S. to provide an unprecedented view into the Generative AI landscape.

The rapid evolution of AI is transforming marketing workflows.

Companies and agencies are looking to their marketing teams to do more while optimizing Generative AI. But how are teams implementing these tools today and planning for the future? What are their top concerns? What do they want from their employers to prepare them for a future state of AI?

Key insights include:

  • Current and planned spending on Generative AI technology
  • The types of Generative AI tools most used by marketers
  • Marketers’ views about Generative AI’s impact on employment
  • Professional development opportunities in Generative AI
  • Perspectives on ethics, bias and trust in GAI content
  • Marketers’ views on regulations and guidelines

Subscribe to get the report today and benchmark your AI plans against industry standards.

“This is a time of incredible transformation that requires us to reimagine how we plan and create marketing, advertising and PR campaigns, and how we can better engage target audiences through GAI.”

Jennifer Jones-Mitchell, Human Driven AI

If you need assistance understanding how to leverage Generative AI in your marketing, advertising, or public relations campaigns, contact us today. In-person and virtual training workshops are available. Or, schedule a session for a comprehensive AI Transformation strategic roadmap to ensure your marketing team utilizes the right GAI tech stack for your needs.